• Social media activation - Join The Green Race to catalyze spill-over effect around every-day eco-friendly practices. Contestants were asked to record a video/shoot a photo of their sustainable practice, add #jointhegreenrace and nominate next person to take part in The Green Race. Activity was also boosted by influencers. • Long-term cooperation with MARE Foundation - NGO which is protecting the Baltic Sea from plastic pollution. • Solar bench, e-waste containers, urban beehives, sea plastic port bins installation. • Choice of Aspire Vero as a hero product – notebook made with PCR materials, with increased durability and adaptability for easy repairs, paint-free. • Funds aggregation between Acer, Windows RMI, JMA and Intel. • POS in more than 100 stores. • Communication based on consumer insights - each purchase decision counts.
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